Meet the Founder Behind
Football's First Investment Platform

Transforming sports betting into disciplined investment through data-driven strategies, professional risk management, and responsible behavior modeling. This is our priority because we believe it's the only way to protect your capital.

Our Founder

Meet Damilola Akin-Britto

Data Analytics Expert & Football Investment Pioneer with 10+ Years Experience Transforming Business Intelligence into Market Edge

Damilola Akin-Britto - Founder of Simplifi Football and Data Analytics Expert
10+ Years Experience

Professional Background

Master's in Data Analytics & AI

Teesside University - Advanced expertise in artificial intelligence and data science

Mathematics B.Sc

Strong foundation in statistical analysis and quantitative methods

10+ Years Business Analytics

Cross-industry experience applying data science to real business problems

Passionate Arsenal Fan

Deep understanding of football markets from a true fan's perspective

10+
Years Analytics
100+
Models Built
The Problem We Solve

Most Football Bettors Lack Professional Tools

The truth is, most bettors don't have the right tools for informed decision-making on football markets. The truly effective tools remain hidden from mainstream use due to lack of transparency and accessibility.

Frustrated by this gap between professional investment tools and sports betting platforms, Simplifi Football was founded to bridge that divide permanently.

Our Solution

Crystal-Clear Investment Platform

We built a simple, transparent platform designed as a step-by-step guide to disciplined investment behavior that allows you to extract consistent value from football markets.

Our tools focus on capital preservation, risk management, and data-driven decision making - the same principles used by professional stock market investors.

Our Values

What Makes Simplifi Different

Our core values shape everything we do, from our investment strategies to our platform design.

Mental Discipline

Our #1 skill is knowing what to say no to and sticking to it. This is the key difference between a profitable investor and a gambler - controlling frequency of trades because a missed trade is better than a bad one.

Professional Risk Management

We're committed to ethical practices in budgeting and capital allocation. Your goal isn't to win big in one weekend - it's to ride the wave of the market by repeating high-probability actions all season while protecting your capital.

Data Integrity

We invest countless hours sourcing, cleaning, and verifying data so every decision is backed by facts, not guesswork. This ensures our strategies stay sharp, trustworthy, and consistently profitable.

Ready to Join the Smart Football Investors?

Experience the difference that professional data analytics and disciplined investment strategies can make for your football portfolio.

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